Ad revenue for business publications up slightly in first half of the year

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New York—Advertising revenue among business publications grew just 1.01% through June compared with the same period in 2005, according to figures released Thursday by the American Business Media Business Information Network (BIN).

The building, engineering, construction category led with an 8.03% increase in ad revenue followed by the automotive and resources, environment, utilities categories, each posting a 7.88% increase through June. Ad revenue decliners included agriculture, down 6.08%, and transportation and logistics, down 6.50%.

Ad pages for June rose a paltry 0.68%. Revenue in June was flat, up only 0.03%. Strong ad categories in June included architecture, design, lighting and resources, environment, utilities, which posted increases of 16.01%, and 9.23%, respectively.

“As print advertising plateaus, it is important to view the whole business-to-business advertising picture, with in-person events and online resources leading the way,” said Gordon Hughes II, president-CEO of American Business Media, in a statement. Our sources indicate that face-to-face events show steady growth at 6% and our digital offerings continue to grow at a robust 20%-plus on average.”

—Matthew Schwartz

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