Ad revenues climb in May for New York Times Co.

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New York—The New York Times Co. said Wednesday that ad revenue in May for the company’s business units rose 4.4%, while total company revenue in May increased 4%. Ad revenue for the New York Times Media Group, which includes the flagship New York Times,, International Herald Tribune, and WQXR-FM, rose 5.6%. National advertising increased as strength in transportation/travel, telecommunications and American fashion ads offset weakness in studio entertainment, national automotive and corporate advertising. The Times Co.’s electronic products continue to generate double-digit ad growth. Internet revenue increased 26.9% in May compared with May 2005, fueled by robust growth in both display and classified advertising. Ad revenue for, the bloglike Web site Times Co. acquired in early 2005, rose 59% due to a significant increase in cost-per-click advertising.

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