Adam Kleinberg, CEO, Traction

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What: CEO Where: Traction, San Francisco Why: Traction increased its revenue by 10% last year and won new accounts including Mediamind and Virtustream. It developed online campaigns such as “Intuit Network” for Intuit; “This Ad Is Dumb; But It Could Be Smart” for Mediamind; and an integrated digital marketing program for California Bank & Trust.
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