AdForum European summit debuts next week

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New will hold its first summit for European ad agency search consultants in Paris next week. The forum is intended to bring together consultants and ad agencies to discuss industry trends and issues, particularly related to the account review process and procurement. The company held a 2003 Summit in New York; the Paris summit is its pitch to extend the idea to the European market. AdForum, in partnership with Advertising Age, BtoB’s sibling publication, developed Agency Preview, a searchable database of creative work from more than 18,000 agencies and marketing communications companies in 132 countries that is licensed to several companies.
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