AdGooroo adds competitor insight to search marketing tool

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Chicago—Marketing intelligence provider AdGooroo has added new features to its SEM Insight search engine marketing tool, including one that allows marketers to see and respond to their competitors' budgets, search traffic, clicks, click-throughs, impressions and other optimization efforts.

Also added to SEM Insight are features that enable marketers to import their Google AdWords campaigns to improve budget estimates and obtain estimates of competitors' organic search clicks and click-through rates in order to compare their own organic traffic generated through major search engines, according to the company.

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