AdGooroo partnership to aid international exposure

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Chicago—Marketing intelligence provider AdGooroo has formed an alliance with European digital marketing company TradeDoubler, which will represent AdGooroo's search engine marketing products in the European and Japanese markets.

TradeDoubler, based in Stockholm, will market AdGooroo's SEM Insight tool for optimizing pay-per-click search advertising, as well as its Trademark Insight product, which tracks unauthorized use of trademarked terms by competitors.

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