AdMob launches interactive video ad unit for iPhone

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San Mateo, Calif.—Mobile display ad provider AdMob Inc. has introduced a new interactive video ad unit for Apple’s iPhone.

The new format enables consumers to choose to browse Web sites or view additional videos while the ad is playing.

The unit will be sold mainly as an interstitial ad that plays while a second page is loading. It features customizable interactivity buttons within the video player that allow viewers to select deeper brand engagement with an advertiser, according to the company.

Earlier this month Google Inc. announced it planned to acquire AdMob for $750 million in stock. The deal is subject to regulatory approval.

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