Adobe adds social component to marketing suite

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Salt Lake City—Adobe Systems has added a new social product to its Adobe Digital Marketing Suite that combines social publishing, monitoring, ad buying and analytics. The new Adobe Social builds on technology acquired with Adobe's purchase of Efficient Frontier, combined with the company's own social monitoring and analytics tools. Adobe Social blends automatic targeting and personalized content publishing; integration of Facebook Sponsored Stories within the tool's work flow; conversation monitoring; and analytics data collection from Facebook, Google+, Pinterest and other platforms, according to Adobe.
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