Adobe: Search marketing expenditures continue to grow

Published on .

San Jose, Calif.—Spending on search ads in the U.S. increased 16% last year compared with the previous year and remains the biggest driver of ROI for marketers, according to a new report from Adobe Systems. According to the “Adobe Digital Index: Global Digital Advertising Update,” because of lower costs-per-click (down 5% on Google and 18% on Bing/Yahoo), search ROI is up 11%. Low CPC on mobile search also is driving heightened ROI; mobile search ad spending now comprises 8% of the total search market and is expected to reach almost 20% by year-end, according to Adobe's report. The Adobe analysis is based on its own client index, measuring search activity taking place from April 2011 through the end of last year.
Most Popular
In this article: