Adometry debuts means to improve automated media purchasing

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Austin, Texas—Ad verification company Adometry Inc. has rolled out Attribute Catalyst Framework, allowing customersto use the attribution data they receive from Adometry's Attribute solution to improve automated media purchasing through their existing demand side platform. The platform allows digital advertisers to manage multiple ad and data exchange accounts through a single interface. The company said the platform also offers selling and buying online display advertising in real time one ad impression at a time. Adometry said it is also adding the Attribute Catalyst Certification Program to its Adometry Attribute offering, which assigns a greater weight to viewed ads than to ad impressions, the industry standard.
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