Advertising linage down at ‘Wall Street Journal’

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South Brunswick, N.J.--Dow Jones & Co. announced Wednesday that advertising linage in The Wall Street Journal continued to decline. Linage for January was down 33.2% compared with January of last year; linage for January of last year was down 24.2% compared with January 2000. Technology advertising was down 40.9% last month, primarily due to advertising declines in computer software, b-to-b e-commerce and personal computers. Financial advertising linage for The Wall Street Journal declined 49.6%, compared with a decrease of 8.1% in January of last year, due to continued softness in wholesale and retail, including advertising from mutual funds, tombstone ads and bank advertising. The company said it expects overall advertising linage at The Wall Street Journal to improve slightly this month compared with January levels.
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