Advertising spending expected to increase modestly in 2010

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Libertyville, Ill.—Next year will likely yield modest increases in advertising spending, according to the newly released “Advertising Ratios & Budgets” study from Schonfeld & Associates.

The 33rd annual edition of the study covers the advertising-to-sales ratios of more than 5,000 individual companies and 340 industry sectors. This year’s study projects that PC manufacturers, led by Hewlett-Packard Co., will increase ad spending by more than 3% in 2010. Advertising growth for software will rise 13.6%. However, advertising for semiconductors and related devices will be down 2.5% in 2010, Schonfeld projects.

Information on purchasing the 200-page study is available at

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