Affinnova names Jeffrey Henning CMO

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Waltham, Mass.—Marketing optimization software company Affinnova Inc. has named Jeffrey Henning as CMO, a new position at the company. Most recently, Henning was chief strategy officer at survey software company Vovici Corp. At Affinnova, Henning will be responsible for brand management, public relations, advertising and social media marketing. Henning's appointment is Affinnova's second recent significant hire. Earlier this month, the company named former Forrester analyst Tamara Barber as senior director-strategic marketing.
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