Agencies tout strategic planning, social media


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To win business, b-to-b agencies are also ramping up their social media services as well as the development of content that is pushed through these channels. “With all the social media channels and the extreme importance of search, organizations have to constantly generate or repurpose the content they have,” said Mike Neumeier, principal at Arketi Group, Atlanta, a b-to-b PR and marketing consultancy. “Not just data sheets and product specs, but thought-leadership pieces, webinars, video, case studies and bylined articles. Over the last year, we've done a lot in the social media space to make sure our folks are well-versed in social media.”
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