AkzoNobel introduces new corporate brand

Published on .

Amsterdam, the Netherlands—AkzoNobel, a global coatings company, has rolled out a new brand identity. The new positioning, “Tomorrow’s answers today,” will be communicated through a new logo, brand architecture and a global ad campaign that will be rolled out in a few months. AkzoNobel also announced that it will discontinue the ICI brand, following its acquisition of Imperial Chemicals Industries last year. AkzoNobel manufactures coatings including Glidden and Ralph Lauren Paints.
Most Popular
In this article: