ALC wins Office Max, Reliable lists

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Princeton, N.J.—American List Counsel announced it has been tapped by OfficeMax to manage its mail order and online buyer files, which total about 2.8 million names.

ALC announced it also won list management for the Reliable Office Supplies postal and e-mail lists, which number about 1.8 million names. Reliable is owned by OfficeMax.

The OfficeMax and Reliable files were previously managed by MeritDirect.

—Carol Krol

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