Alliance Laundry Systems rolls out rebranding campaign for Speed Queen

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Las Vegas—Alliance Laundry Systems, a professional laundry equipment company, announced a rebranding campaign for its Speed Queen brand. The integrated campaign was developed by Nelson Schmidt, Milwaukee, and includes print, online, PR and distributor marketing. The campaign is designed to communicate Speed Queen's brand promise, “Every day, every cycle, Speed Queen performs.” It was introduced in Las Vegas last week at the Clean Show, a trade show for the professional cleaning industry.
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