AltaVista launches reseller program for Web marketing services

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Palo Alto, Calif.--AltaVista Co., which provides search engines and software for the Internet, Monday launched a reseller program for companies marketing their services via the Web. The program is targeted to direct, conversion and search engine marketers, as well as interactive agencies. It's designed to help these companies deliver highly targeted traffic to their clients' Web sites by updating URLs in AltaVista's Internet index on a weekly basis and offering listing enhancements for search results.
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