Alterian debuts expanded analytics tools

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Alterian, a direct marketing analytics software company, announced it has released a new version of its Data Discovery and Visualization application, which is part of the Alterian Marketing Suite of applications.

The new program, DDV 3.0, introduces advanced features that make Alterian?s analytics tools easier to use and accessible to a broader audience of marketers. New features include MySegmentBuilder, a new query tool that enables users to apply analytics to multiple segments of customers; Analysis Reports; and Advanced Crosstab Reporting.

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