AMA announces dates for Mplanet 2009 conference

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Chicago—The American Marketing Association will stage its Mplanet 2009 event for marketers Jan. 26-28 in Orlando, Fla. The conference will be headquartered at Orlando’s Rosen Shingle Creek Resort.

Mplanet 2009 will focus on four core themes: brand building in a digital world; connecting with empowered customers; marketing mix in a fragmented world; and global marketing. Keynote speakers include Anne Mulcahy, chairman-CEO of Xerox Corp., and R.K. Krishna Kumar, chairman of Tata Coffee.

The conference will be hosted by AMA in partnership with the Wharton School and Bain & Co.

—Christopher Hosford

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