AMP named agency of record for two Reed Elsevier units

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Boston—AMP Agency has been appointed the media agency of record for the U.S. Legal Markets business unit of legal publisher LexisNexis, as well as the Netter Anatomy brand of medical publisher Elsevier. LexisNexis and Elsevier are both part of publishing holding company Reed Elsevier.

AMP Agency, an Alloy Media+Marketing company, was selected after a formal review process, replacing Mediaedge:cia, New York, a WPP company. Other AMP Agency clients include U.S. Cellular Genzyme and Maybelline New York.

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