Amplify your content strategy with influencer marketing

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Influencer marketing—marketing to a select group of individuals such as journalists, bloggers, consultants or industry analysts—can help build your credibility, says Kevin Cain on the Convince & Convert blog. It can also help move buyers down the path to purchase. Cain offers a case study on how building a substantial content factory that relies heavily on influencers can offer a number of benefits, including getting content for free, building your brand and expanding your reach.
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