ANA: 58% of marketing organizations work with CEOs to drive growth

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Phoenix—Fifty-eight percent of marketing organizations work closely with the CEO to drive growth, according to a study by the Association of National Advertisers. The study, “Marketing2020,” was based on an online survey of more than 250 CMOs in partnership with EffectiveBrands. According to the study, 78% of respondents agreed that being clear about their organization's broader societal purpose is an important characteristic of winning companies. CMOs' top priorities were to lead by example in digital; engage the entire organization; inspire and empower those they lead; maintain brand consistency; and build marketing capability, the study found. “Marketing2020” was released at the ANA's Masters of Marketing Conference here Saturday.
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