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Who: Tolman Geffs What: Managing director Where: Jordan, Edmiston Group, New York Why: Geffs, former CEO of Internet Broadcast Systems, specializes in the marketing and interactive sector for Jordan, Edmiston and played a role in the firm’s representation of BitPipe in its $40 million sale last year to TechTarget.

Who: Safa Rashtchy What: Senior research analyst Where: Piper Jaffray, Minneapolis Why: One of the most respected analysts by Wall Street in the areas of online advertising, e-commerce and search marketing, Rashtchy covers CNET Networks, Google and Yahoo!, among others.

Who: Al Ries What: Chairman Where: Ries & Ries, Roswell, Ga. Why: A noted author of marketing books, including "The Origin of Brands," Ries also pens a pointed column in Advertising Age, a sibling publication to BtoB, on the advertising and marketing world.

Who: Jeffrey Stevenson What: Managing Partner, Co-CEO Where: Veronis Suhler Stevenson, New York Why: Stevenson was in the vanguard in investing private equity money in b-to-b media. (see profile, page 27)

Who: Rich Vancil What: VP Where: IDC’s CMO Advisory Research, Framingham, Mass. Why: Vancil runs IDC’s CMO Advisory Research service, which covers tech marketing trends for the high-tech industry, providing insight for marketing executives on what works and what doesn’t.

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