Anne Finucane, CMO, Bank of America Corp.

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What: CMO
Where: Bank of America Corp., Charlotte, N.C.
Why: Finucane, who has been with Bank of America for 15 years, leads marketing, communications, advertising and research for the company. Last year, she oversaw the introduction of a new Bank of America Merrill Lynch brand campaign, following the banking giant’s acquisition of the brokerage company in January 2009. She also led a $40 million campaign for new products designed to help customers better manage their finances.
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