AOL shifts creative account to Hill Holliday

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New York—AOL has awarded its creative advertising account to Hill, Holliday, Connors, Cosmopulos, Boston, according to a report in Advertising Age, a sibling publication of BtoB. The creative account had previously been handled by Hill Holliday and BBDO New York. According to the report, BBDO will be retained by AOL for certain duties, although it is not clear which ones. AOL, Hill Holliday and BBDO executives could not be reached by deadline for comment. Media is expected to remain at Interpublic Goup of Cos.' Initiative and Omnicom Group's OMD.

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