Chicago—Aon Corp., a risk adviser and human capital consultant, on Tuesday officially began its four-year sponsorship of English Premier League soccer club Manchester United. The sponsorship agreement, reportedly valued at about $30 million annually, was initially announced last June.
The sponsorship launched Tuesday at the soccer club’s stadium, Old Trafford, in Manchester, U.K., with a charity event that involved more than 150 Aon employees and their families and benefited The Christie, a cancer treatment center. Aon intends to make charitable fundraising and community involvement by many of its 36,000 global employees a cornerstone of its relationship with Manchester United.
“Based on our shared values of leadership, teamwork and a passion for excellence, it is difficult to imagine a stronger fit for Aon than Manchester United,” Greg Case, Aon’s president-CEO, said in a statement. “Through the global charitable initiatives of Aon’s 36,000 colleagues, we will work with our partners at Manchester United and the Manchester United Foundation to promote these values and create positive opportunities for young people, to enable them to thrive and to help improve their communities.”
Aon plans to unveil the new design of Manchester United’s shirt, complete with Aon’s logo, which is replacing AIG’s, on July 15.