AOTA recognizes top 'Fortune' 500 companies that authenticate e-mail marketing messages

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Boston—The Authentication and Online Trust Alliance named the top Fortune 500 companies that have demonstrated a commitment to online safety by authenticating their e-mail messages and domains using Sender ID. The authentication process protects users from forged e-mail and phishing scams. Fortune 500 adoption of Sender ID in 20 months has gone from 7% to 25%. B-to-b companies recognized by AOTA include Boeing Co , Caterpillar, Cisco Systems and ExxonMobil. “These companies are to be commended, and it is our hope others will follow their leadership and make a commitment to online safety,” said Craig Spiezle, executive director and chairman of AOTA, in a statement. “Those who do not adopt authentication are putting their customers, investors and users at an unnecessary risk.” Authentication is currently required for membership by the Direct Marketing Association and Email Sender and Provider Coalition. These associations estimate that, based on their combined memberships, almost 85% of all e-mail marketers are now compliant.
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