Aprimo rebrands, launches agency product

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Indianapolis—Aprimo, an enterprise marketing management company, Friday announced a rebranding that includes a new logo and tagline—"Accelerating Marketing Productivity." Aprimo said it chose the color red for its logo to convey its passion for its customers.

Aprimo said the rebranding comes after several years of growth, including two acquisitions, a broader partner network, additional product introductions and global expansion.

Aprimo also announced the debut of Aprimo Agency, an enterprise marketing management product created specifically for marketing agencies.

—Carol Krol

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