ARF appoints EVP-advertising effectiveness

Published on .

New York—The Advertising Research Foundation has appointed Robert Woodard exec VP-advertising effectiveness. Woodard was previously VP-global consumer and customer insights at Campbell Soup Co. In his new role, Woodard will work on the ARF's NeuroStandards 2.0 study, which explores creative testing in advertising and emerging biometric techniques.
Most Popular
In this article: