ARF names senior VP-media analytics

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New York—In an effort to expand its media research capabilities, the Advertising Research Foundation has hired Craig Gugel as senior VP-media analytics, a new position.

Gugel was previously president of Telmar Information Services and Telmar HMS. Prior to that, he served as exec VP-worldwide analytics and strategy at IMS Worldwide, a division of Nielsen Co. In his new role, he will lead ARF’s media initiatives, including working with the leadership team of the 360 Media and Marketing Super Council.

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