ARF, Roy Morgan International launch marketer resource

Published on .

New York—The Advertising Research Foundation and its partner Roy Morgan International, a marketing research company, have launched a new online resource for marketers called The Roy Morgan Info Center at the ARF. Resources on the site include select research articles and papers on more than 30 advertising and marketing industry topics. Topics covered include advertising accountability and ROI; advertising awareness; and branding effectiveness.

Most Popular
In this article: