Scottsdale, Ariz.—Web site-linking facilitator Arkayne Inc. is offering a new tool to help marketers determine the effectiveness of online content.
Arkayne Diagnostics, still in beta form, evaluates how a company’s Web site and other online content perform with targeted audiences and compares the results with competitors to suggest improvements, according to Arkayne.
The tool also helps determine search keywords of top-performing sites and allows companies to aim their content at specific audiences, Arkayne said.
