Arrow International launches ad campaign

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Portland, Maine—Arrow International launched an integrated ad campaign for its Arrow Pressure Injectable PICC kit, a central venous catheter product. The campaign, developed by Via Group, was launched at the 20th annual Association for Vascular Access Conference in Indianapolis last week. It is aimed at interventional radiologists and nurses. The campaign includes print, direct mail, online, trade shows and collateral. Billings were undisclosed.

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