Atlas DMT to provide third-party ad serving for IAB's campaign

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Seattle--Atlas DMT, an advertising technology provider, announced that its Atlas Digital Marketing Suite 3.0 with Web Analysis Results Profiler (WARP) has been selected as the third-party ad serving and campaign management program for the Interactive Advertising Bureau's interactive industry branding campaign. Atlas DMT will be working with top publishers, serving ads on their Web sites, and then using the data to optimize the IAB's campaign.
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