Atlas DMT releases Atlas GRP and Reach Forecaster 3.5

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Seattle--Atlas DMT, an operating unit of aQuantive Inc., announced the release of Atlas GRP and Reach Forecaster 3.5, a media planning tool for online advertising. The new software includes more than 40 demographic data points, including age, household income and education, that can be used to help media planners determine the most effective online advertising mix. It also has a tool that allows planners to set the number of advertisements a person is exposed to over a specific period of time.
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