Attensity Group to acquire social monitoring company Biz360

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Palo Alto, Calif.—Text analytics company Attensity Group announced it will acquire social media monitoring company Biz360 for an undisclosed sum.

The acquisition will add social customer relationship management capabilities, through the monitoring and analyzing of online conversations, to Attensity’s platform that finds and analyzes customer conversations occurring in e-mails, Web forums, surveys, CRM notes and other sources.

Upon the close of the deal, expected in the next 10 days, the Biz360 workforce will be integrated into Attensity, with Brad Brodigan, Biz360’s president-CEO, becoming senior VP-general manager at Attensity

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