Australia Wool Innovation names Euro RSCG agency of record

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London—Australia Wool Innovation, an industry group that represents more than 29,000 Australian wool producers, has selected Euro RSCG Worldwide, London, as its global agency of record. Euro RSCG will handle advertising and promotion, as well as digital, social media, point-of-purchase and mobile marketing. The agency’s first assignment will be to design an integrated campaign that drives demand for wool across trade and consumer audiences. The budget was undisclosed.
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