B-to-b ad pages continue to decline

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New York--Total b-to-b magazine ad pages declined 19% through August compared with the same period last year, according to the latest report from the Business Information Network (BIN).

Ad spending on trade titles plunged 20% in the first eight months of this year. BIN, which measures more than 1,300 trade titles, found that spending on b-to-b publications fell in all 12 business categories tracked.

The biggest declines were in telecommunications, down 52%; horticulture and farming, down 31%; computers, down 27%; and finance, business and advertising, also down 27%. With the exception of automotive ads, all spending categories fell in August.

--Matthew Schwartz

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