B-to-b ad pages continue to plummet

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New York—Advertising pages in b-to-b magazines continued their unprecedented plunge in February, according to Business Information Network figures released Tuesday by American Business Media.

Ad pages declined 31.5% compared with February 2008. For the first two months of the year, ad pages fell 28.94% from the year-earlier period. Every category but one posted a double-digit decline in the first two months of the year. The health care category posted the most precipitous decline, falling 38.79% in the first two months. The science and research category showed the strongest performance but still fell 9.19%.

"It is clear that our industry is facing the toughest period since the Depression," Gordon T. Hughes II, ABM president-CEO, said in a statement.

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