B-to-b ad pages continue steep decline

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New York—B-to-b ad pages declined 27.94% in December 2009 compared with December 2008, according to Business Information Network figures released Tuesday by American Business Media. For full year 2009, ad pages tumbled 28.56% compared with 2008.

Each of 22 ad categories tracked by ABM declined in ad pages last year; agricultural, which fell by 8.91%, was the only category to decline by less than double digits for the year.

Separately, ABM announced Tuesday that five new members joined the association last week: Bloomberg LP, DTN/The Progressive Farmer, Key Communications, Source Media and Lodestar Research Corp. (which joined as an associate member).

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