B-to-b ad pages decline, revenues increase

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New York--B-to-b ad pages declined 0.2% in April compared with April 2003, according to the Business Information Network report released Tuesday by American Business Media.

Ad revenues increased by 2.7% in April, according to the figures compiled by IMS/The Auditor. For the year to date, ad pages were down 2.0% while revenues were up 0.6%.

“We’re projecting that most of the growth for 2004 will take place in the second half of the year,” Gordon Hughes, ABM president-CEO, said in a statement.

The automotive category showed the biggest improvement, posting a gain of 14.1% in April. The manufacturing and electrical equipment, materials and components category suffered the biggest drop, down 7.2%.

--Sean Callahan

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