B-to-b ad pages, revenue continue to slide

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New York--B-to-b ad pages and revenue declined for the third straight month in September, according to figures released by American Business Media.

Ad spending fell 0.5% compared with September 2002, while pages declined 2.2%.

Third-quarter spending was down 3.2% and pages were off 5.2%. Year to date, spending was flat and pages were down 3.8%.

“We are expecting some growth in fourth-quarter spending,” said Gordon Hughes, ABM’s president-CEO, in a statement. “It won’t be a hockey-stick escalation, but it should be enough to help us end the year up about 1% to 2%.”

Bright spots in September included the horticulture & farming category, which posted a 7.8% gain in ad pages. Other categories that were up were services, direct response & classified (5.2%), travel (3.0%), automotive (1.6%) and retail (0.8%).

--Carol Krol

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