B-to-b ad pages, revenue up in ’05

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New York—B-to-b ad pages were up 1.7% in December from a year earlier, according to figures released Tuesday by the Business Information Network, a unit of American Business Media. Ad pages finished the year up 4%.

The increase for the year was attributed in part to the strong performance of the agriculture and banking/financial/insurance sectors, which saw pages increase 30% and 27%, respectively.

Other ad categories posting solid gains included architecture/design/lighting, up 23%, and automotive, up 17%, despite the industry’s ongoing shift of ad dollars to online.

Meanwhile, ad revenue rose more than 6% in December compared with the same month in 2005 and more than 5% for the year.

“The year finished better than we expected,” said Gordon Hughes II, president-CEO of ABM, in a news release. “We were forecasting a 3% to 4% increase, and finished better than 5%.”

—Matthew Schwartz

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