November ad spending increased an estimated 1.1% compared with the year-earlier period. In the first 11 months of 2003, spending increased 0.6%, while ad pages declined 3.5%.
âWe are encouraged by the performance of the Telecommunications category, which has seen double-digit growth for two consecutive months,â Gordon Hughes, ABM president-CEO, said in a statement. âHowever, November overall was weaker than expected.â
Telecommunications ad pages were up 12.3% in November.