B-to-b ad spending, pages drop

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New York--The hoped-for recovery in b-to-b advertising remains out of reach as ad pages and spending dipped again in August, according to figures released Monday by American Business Media.

August ad spending fell 3.5% compared with the same period last year, and pages declined 6.3%. Year to date, spending was down 0.2% and pages were down 4.1%.

“What we’re hearing from our members is that early fourth-quarter results are not as strong as expected. We’re now estimating 1% to 3% growth in ad dollars for 2003," said Gordon Hughes, president-CEO of ABM, in a statement.

Ad pages grew in only two of 12 categories in August. Services, direct response & classified was up 2.4%, and drugs & toiletries was also up 2.4%. Manufacturing suffered the biggest drop, down 22.4%.

--Sean Callahan

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