B-to-b advertisers rank second in rich media use, Nielsen says

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New York--B-to-b advertisers use rich media in 12% of their campaigns, making them the second-highest ranking group of advertisers to use the medium, according to a report by Nielsen/NetRatings. Auto manufacturers ranked first in rich media usage, using the technology in 37.4% of their ad campaigns. Entertainment placed third (9%), followed by telecommunications (8%) and consumer goods (8%).
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