Will your b-to-b brand stand the test of time?

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In b-to-b marketing, it's less about the official corporate messaging and more about relaying the honesty and humanity of our companies, as well as listening, engaging, sharing and connecting with customers, says Kelly Pires, account executive with Atlanta-based agency MLT Creative. In this blog post, Pires relates a recent visit to London's Museum of Brands, Packaging and Advertising, its remarkable assortment of displayed brands, and her musings about brand distinctiveness, success and longevity.
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