B-to-B E-mail Marketing in a Downturn:
Don't Sell, Inform

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In today’s difficult economic times, your customers want advice and insight on what your product can offer. What they don’t want is a hard sell. Now more than ever is the time to analyze and change your email program. To get and keep customers’ attention, b-to-b marketers and sales teams need to reassess their strategy and go for a softer sell. Customers want information; community; a trusted partner. Join us and learn practical yet strategic ways to change your e-mail marketing to more effectively nurture leads, build long-lasting client relationships, and enhance brand recognition.
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