B-to-b list prices hold steady

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Boca Raton, Fla.—B-to-b list prices have remained steady compared with last year, according to Worldata’s Summer 2008 List Price Index.

“The most significant findings are we are noticing that b-to-c lists are decreasing quite a bit from last year, while the CPM for b-to-b lists has remained consistent,” said Ray Tesi, senior VP of Worldata, in a statement.

Pricing for b-to-b cost-per-lead programs also remained steady, averaging $4.90 per lead.

Permission-based b-to-b e-mail was the highest-priced category, with a straight average price of $299/M in July, an increase of $1/M compared with last year.

—Carol Krol

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